{"id":34,"date":"2025-11-06T23:59:33","date_gmt":"2025-11-06T20:29:33","guid":{"rendered":"https:\/\/tf01.themeruby.com\/medical\/?p=34"},"modified":"2025-11-07T13:44:43","modified_gmt":"2025-11-07T10:14:43","slug":"google-search-console","status":"publish","type":"post","link":"https:\/\/marketit.ir\/blog\/2025\/11\/06\/google-search-console\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 \u062f\u0631 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0628\u0647\u0631\u0647 \u0628\u06af\u06cc\u0631\u06cc\u0645\u061f"},"content":{"rendered":"\r\n<h4 dir=\"rtl\" lang=\"fa\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 <strong><a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> \u062f\u0631 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0628\u0647\u0631\u0647 \u0628\u06af\u06cc\u0631\u06cc\u0645\u061f<\/h4>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u0645\u0642\u062f\u0645\u0647<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0645\u0631\u0648\u0632\u060c \u0633\u0626\u0648 \u062f\u06cc\u06af\u0631 \u06cc\u06a9 \u06af\u0632\u06cc\u0646\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0636\u0631\u0648\u0631\u062a\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u0628\u0642\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 <a href=\"https:\/\/marketit.ir\"><strong>\u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 (Google Search Console)<\/strong><\/a> \u0627\u0632 \u0646\u0638\u0631 \u062f\u0642\u062a \u062f\u0627\u062f\u0647 \u0648 \u0627\u0639\u062a\u0628\u0627\u0631\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f\u060c \u0632\u06cc\u0631\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0622\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0627\u0632 \u062e\u0648\u062f \u06af\u0648\u06af\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\"><img decoding=\"async\" class=\"size-medium wp-image-2320 aligncenter\" src=\"https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01-300x149.jpg\" alt=\"\" width=\"300\" height=\"149\" srcset=\"https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01-300x149.jpg 300w, https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01-768x381.jpg 768w, https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01-450x223.jpg 450w, https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01-780x387.jpg 780w, https:\/\/marketit.ir\/blog\/wp-content\/uploads\/2022\/04\/google-search-console-guide-01.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u0645 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc<a href=\"https:\/\/marketit.ir\"> \u0633\u0631\u0686 <strong>\u06a9\u0646\u0633\u0648\u0644<\/strong><\/a>\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0627\u06cc\u062a \u0628\u06af\u06cc\u0631\u06cc\u0645 \u0648 \u0631\u062a\u0628\u0647 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u0645.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f1. \u0627\u0641\u0632\u0648\u062f\u0646 \u0633\u0627\u06cc\u062a \u0628\u0647 <a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a> \u0648 \u062a\u0623\u06cc\u06cc\u062f \u0645\u0627\u0644\u06a9\u06cc\u062a<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u0627\u0648\u0644\u06cc\u0646 \u06af\u0627\u0645 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632<strong> <a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong>\u060c \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0633\u0627\u06cc\u062a \u0628\u0647 \u067e\u0646\u0644 \u0627\u0633\u062a. \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0648\u0627\u0631\u062f \u0622\u062f\u0631\u0633 <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener noreferrer\">search.google.com\/search-console<\/a> \u0634\u0648\u06cc\u062f \u0648 \u06af\u0632\u06cc\u0646\u0647 <strong>\u201cAdd Property\u201d<\/strong> \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0631\u0627\u06cc \u062a\u0623\u06cc\u06cc\u062f \u0645\u0627\u0644\u06a9\u06cc\u062a \u0633\u0627\u06cc\u062a \u062f\u0648 \u0631\u0648\u0634 \u0627\u0635\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\r\n<ol dir=\"rtl\" lang=\"fa\">\r\n<li><strong>\u0631\u0648\u0634 Domain<\/strong> (\u0627\u0632 \u0637\u0631\u06cc\u0642 DNS) \u06a9\u0647 \u06a9\u0644 \u062f\u0627\u0645\u0646\u0647 \u0648 \u0632\u06cc\u0631\u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627 \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\r\n<li><strong>\u0631\u0648\u0634 URL Prefix<\/strong> (\u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u06af HTML\u060c \u0641\u0627\u06cc\u0644 \u06cc\u0627 \u0627\u062a\u0635\u0627\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633) \u06a9\u0647 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0647\u0645\u0627\u0646 \u0622\u062f\u0631\u0633 \u062e\u0627\u0635 \u0641\u0639\u0627\u0644 \u0627\u0633\u062a.<\/li>\r\n<\/ol>\r\n<p dir=\"rtl\" lang=\"fa\">\u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u06af\u0631 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 DNS \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0632 \u0631\u0648\u0634 \u062f\u0627\u0645\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u067e\u0648\u0634\u0634 \u06a9\u0627\u0645\u0644\u200c\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f2. \u062b\u0628\u062a \u0646\u0642\u0634\u0647 \u0633\u0627\u06cc\u062a (Sitemap.xml)<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u067e\u0633 \u0627\u0632 \u062a\u0623\u06cc\u06cc\u062f \u0645\u0627\u0644\u06a9\u06cc\u062a\u060c \u06af\u0627\u0645 \u062f\u0648\u0645 \u062b\u0628\u062a \u0646\u0642\u0634\u0647 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0641\u0627\u06cc\u0644 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0686\u0647 \u0635\u0641\u062d\u0627\u062a\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0648 \u06a9\u062f\u0627\u0645\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u0648\u0646\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u0628\u062e\u0634 <strong>\u201cSitemaps\u201d<\/strong> \u0622\u062f\u0631\u0633 \u0646\u0642\u0634\u0647 \u062e\u0648\u062f \u0631\u0627 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f (\u0645\u062b\u0644\u0627\u064b: <code>https:\/\/example.com\/sitemap.xml<\/code>).<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0627\u06af\u0631 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0648\u0631\u062f\u067e\u0631\u0633 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Yoast SEO \u06cc\u0627 Rank Math \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u06cc\u0646 \u0646\u0642\u0634\u0647 \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062b\u0628\u062a \u0635\u062d\u06cc\u062d sitemap \u0645\u0648\u062c\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0635\u0641\u062d\u0627\u062a \u062c\u062f\u06cc\u062f \u062e\u06cc\u0644\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0648\u0627\u0631\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0634\u0648\u0646\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f3. \u062a\u062d\u0644\u06cc\u0644 \u06af\u0632\u0627\u0631\u0634 Performance \u0648 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0633\u0626\u0648<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u062e\u0634 Performance \u0642\u0644\u0628 \u062a\u067e\u0646\u062f\u0647 <strong><a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u062f\u0631 \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li><strong>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc (Queries):<\/strong> \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\r\n<li><strong>\u0635\u0641\u062d\u0627\u062a (Pages):<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u0648 \u06a9\u0644\u06cc\u06a9 \u0647\u0631 \u0635\u0641\u062d\u0647.<\/li>\r\n<li><strong>\u06a9\u0634\u0648\u0631\u0647\u0627\u060c \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627 \u0648 \u062a\u0627\u0631\u06cc\u062e\u200c\u0647\u0627:<\/strong> \u0627\u0645\u06a9\u0627\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u0646\u0637\u0642\u0647 \u0648 \u0646\u0648\u0639 \u062f\u0633\u062a\u06af\u0627\u0647.<\/li>\r\n<\/ul>\r\n<h4 dir=\"rtl\" lang=\"fa\">\ud83d\udd0d \u0686\u0637\u0648\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/h4>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 <strong>Impression \u0628\u0627\u0644\u0627 \u0648 CTR \u067e\u0627\u06cc\u06cc\u0646<\/strong> \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0634\u0645\u0627 \u0631\u0627 \u0632\u06cc\u0627\u062f \u0645\u06cc\u200c\u0628\u06cc\u0646\u0646\u062f \u0648\u0644\u06cc \u0631\u0648\u06cc \u0646\u062a\u06cc\u062c\u0647\u200c\u062a\u0627\u0646 \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061b \u0634\u0627\u06cc\u062f \u0644\u0627\u0632\u0645 \u0628\u0627\u0634\u062f \u0639\u0646\u0648\u0627\u0646 (Title) \u06cc\u0627 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 (Meta Description) \u062c\u0630\u0627\u0628\u200c\u062a\u0631 \u0634\u0648\u062f.<\/li>\r\n<li>\u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 <strong>\u062f\u0631 \u0635\u0641\u062d\u0647 \u062f\u0648\u0645 \u06af\u0648\u06af\u0644 (\u0631\u062a\u0628\u0647 \u06f1\u06f0 \u062a\u0627 \u06f2\u06f0)<\/strong> \u0647\u0633\u062a\u0646\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u0628\u06cc\u0627\u06cc\u0646\u062f\u061b \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0628\u0647 \u0622\u0646 \u0628\u062f\u0647\u06cc\u062f.<\/li>\r\n<li>\u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0645\u0627 \u0647\u0646\u0648\u0632 \u06a9\u0645\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0636\u0639\u06cc\u0641 \u062f\u0627\u0631\u0646\u062f\u060c \u0641\u0631\u0635\u062a \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 \u0647\u0633\u062a\u0646\u062f.<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f4. \u0628\u0631\u0631\u0633\u06cc \u0648\u0636\u0639\u06cc\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633 (Coverage Report)<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u0628\u062e\u0634 <strong>Coverage<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633\u200c\u0634\u062f\u0647 \u0648 \u062e\u0637\u0627\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u0645\u0644 \u0686\u0647\u0627\u0631 \u0648\u0636\u0639\u06cc\u062a \u0627\u0635\u0644\u06cc \u0627\u0633\u062a:<\/p>\r\n<ol dir=\"rtl\" lang=\"fa\">\r\n<li><strong>Error:<\/strong> \u0635\u0641\u062d\u0627\u062a \u062f\u0627\u0631\u0627\u06cc \u062e\u0637\u0627 \u06a9\u0647 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0646\u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\r\n<li><strong>Valid with Warnings:<\/strong> \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0647 \u0648\u0644\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/li>\r\n<li><strong>Valid:<\/strong> \u0627\u06cc\u0646\u062f\u06a9\u0633\u200c\u0634\u062f\u0647 \u0648 \u0628\u062f\u0648\u0646 \u0645\u0634\u06a9\u0644.<\/li>\r\n<li><strong>Excluded:<\/strong> \u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644\u06cc \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 (\u0645\u062b\u0644\u0627\u064b \u062a\u06a9\u0631\u0627\u0631\u06cc \u06cc\u0627 \u062a\u0648\u0633\u0637 robots.txt \u0645\u0633\u062f\u0648\u062f).<\/li>\r\n<\/ol>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648\u060c \u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u062e\u0637\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0634\u0627\u0645\u0644:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li><strong>404 (Not Found):<\/strong> \u0644\u06cc\u0646\u06a9 \u0634\u06a9\u0633\u062a\u0647 \u06cc\u0627 \u062d\u0630\u0641\u200c\u0634\u062f\u0647.<\/li>\r\n<li><strong>Redirect error:<\/strong> \u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a \u0627\u0634\u062a\u0628\u0627\u0647 \u06cc\u0627 \u0632\u0646\u062c\u06cc\u0631\u0647\u200c\u062f\u0627\u0631.<\/li>\r\n<li><strong>Soft 404:<\/strong> \u0635\u0641\u062d\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0648\u0644\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0641\u06cc\u062f\u06cc \u0646\u062f\u0627\u0631\u062f.<\/li>\r\n<\/ul>\r\n<p dir=\"rtl\" lang=\"fa\">\u0627\u06cc\u062c\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u060c \u062a\u0646\u0638\u06cc\u0645 \u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a \u0635\u062d\u06cc\u062d \u0648 \u062d\u0630\u0641 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0627\u0628 \u0627\u0632 \u0633\u0627\u06cc\u062a\u060c \u062a\u0623\u062b\u06cc\u0631 \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0633\u0644\u0627\u0645\u062a \u0633\u0626\u0648 \u062f\u0627\u0631\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f5. \u0628\u0631\u0631\u0633\u06cc \u0633\u0631\u0639\u062a \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (Core Web Vitals)<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u06af\u0648\u06af\u0644 \u062a\u0623\u06a9\u06cc\u062f \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0628\u062e\u0634 <strong>Page Experience<\/strong> \u0648 <strong>Core Web Vitals<\/strong>\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc\u060c \u062b\u0628\u0627\u062a \u0635\u0641\u062d\u0647 \u0647\u0646\u06af\u0627\u0645 \u0644\u0648\u062f \u0648 \u062a\u0639\u0627\u0645\u0644\u200c\u067e\u0630\u06cc\u0631\u06cc (Interactivity) \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0647 \u0633\u0647 \u0634\u0627\u062e\u0635 \u0645\u0647\u0645 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li><strong>LCP (Largest Contentful Paint):<\/strong> \u0632\u0645\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0628\u062e\u0634 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc (\u0628\u0627\u06cc\u062f \u0632\u06cc\u0631 \u06f2.\u06f5 \u062b\u0627\u0646\u06cc\u0647 \u0628\u0627\u0634\u062f).<\/li>\r\n<li><strong>FID (First Input Delay):<\/strong> \u062a\u0627\u062e\u06cc\u0631 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 (\u0628\u0627\u06cc\u062f \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f1\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u200c\u062b\u0627\u0646\u06cc\u0647 \u0628\u0627\u0634\u062f).<\/li>\r\n<li><strong>CLS (Cumulative Layout Shift):<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u062c\u0627\u0628\u0647\u200c\u062c\u0627\u06cc\u06cc \u0628\u0635\u0631\u06cc \u0635\u0641\u062d\u0647 (\u0628\u0627\u06cc\u062f \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f0.\u06f1 \u0628\u0627\u0634\u062f).<\/li>\r\n<\/ul>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0639\u06a9\u0633\u200c\u0647\u0627\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0634 \u0645\u0631\u0648\u0631\u06af\u0631 \u0648 \u06a9\u0627\u0647\u0634 \u062c\u0627\u0648\u0627\u0627\u0633\u06a9\u0631\u06cc\u067e\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0646\u0645\u0631\u0627\u062a \u0631\u0627 \u0628\u0647\u062a\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f6. \u062a\u062d\u0644\u06cc\u0644 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 (Links)<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u062f\u0648 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647 \u0645\u0647\u0645 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li><strong>External Links (\u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627):<\/strong> \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\r\n<li><strong>Internal Links (\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc):<\/strong> \u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631\u0648\u0646 \u0633\u0627\u06cc\u062a \u0628\u0647 \u0647\u0645\u062f\u06cc\u06af\u0631 \u0644\u06cc\u0646\u06a9 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\r\n<\/ul>\r\n<p dir=\"rtl\" lang=\"fa\">\u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc <strong>\u062a\u0642\u0648\u06cc\u062a \u0627\u0639\u062a\u0628\u0627\u0631 \u0635\u0641\u062d\u0627\u062a \u0645\u0647\u0645<\/strong> \u0628\u0647\u0631\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062e\u0648\u0628\u06cc \u062f\u0627\u0631\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u062f\u06cc\u06af\u0631\u060c \u0642\u062f\u0631\u062a \u0622\u0646 \u0631\u0627 \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u06af\u0648\u06af\u0644 \u0628\u0647 \u062f\u0627\u0645\u0646\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f7. \u0631\u0641\u0639 \u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc \u0648 \u0627\u0645\u0646\u06cc\u062a\u06cc<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0631 \u062a\u0628 <strong>Security &amp; Manual Actions<\/strong>\u060c \u06af\u0648\u06af\u0644 \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u0634\u062e\u06cc\u0635 \u0628\u062f\u0627\u0641\u0632\u0627\u0631\u060c \u06a9\u062f\u0647\u0627\u06cc \u0645\u062e\u0631\u0628 \u06cc\u0627 \u062a\u062e\u0644\u0641 \u0627\u0632 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u060c \u0647\u0634\u062f\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0647\u200c\u0639\u0644\u0627\u0648\u0647\u060c \u0627\u06af\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0686\u0627\u0631 <strong>Manual Penalty<\/strong> \u0634\u0648\u062f (\u0645\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0633\u067e\u0645)\u060c \u067e\u06cc\u0627\u0645 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631\u06cc\u0627\u0641\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u0631\u0633\u06cc\u062f\u06af\u06cc \u0633\u0631\u06cc\u0639 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u0634\u062f\u0627\u0631\u0647\u0627 \u0645\u0627\u0646\u0639 \u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u0634\u062f\u06cc\u062f \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f8. \u062a\u062d\u0644\u06cc\u0644 \u0646\u062a\u0627\u06cc\u062c \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u06af\u06cc\u0631\u06cc<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u06cc\u06a9\u06cc \u0627\u0632 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a. \u0645\u062b\u0644\u0627\u064b \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u062f\u0631 \u06f2\u06f8 \u0631\u0648\u0632 \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0628\u0627 \u06f2\u06f8 \u0631\u0648\u0632 \u0642\u0628\u0644\u200c\u062a\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u062d\u062a\u0648\u0627\u060c \u0639\u0646\u0648\u0627\u0646 \u06cc\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0686\u0647 \u0627\u062b\u0631\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u0627\u062a\u0635\u0627\u0644<strong><a href=\"https:\/\/marketit.ir\"> \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> \u0628\u0647 <strong>Google Analytics \u06cc\u0627 Google Data Studio<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc\u060c \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627 \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u0648\u0636\u0639\u06cc\u062a \u0631\u0634\u062f \u0633\u0626\u0648 \u0631\u0627 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f9. \u0622\u0646\u0627\u0644\u06cc\u0632 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648 \u062f\u0633\u06a9\u062a\u0627\u067e<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u0686\u0648\u0646 \u0628\u06cc\u0634 \u0627\u0632 \u0646\u06cc\u0645\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0635\u0641\u062d\u0627\u062a \u0628\u0631\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. <a href=\"https:\/\/marketit.ir\"><strong>\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/strong><\/a> \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0644\u06cc\u06a9\u060c \u0646\u0645\u0627\u06cc\u0634 \u0648 \u0633\u0631\u0639\u062a \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u0633\u062a\u06af\u0627\u0647 \u0631\u0627 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\">\u0627\u06af\u0631 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u0648\u0628\u0627\u06cc\u0644 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0633\u062a\u060c \u0628\u0627\u06cc\u062f \u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648\u060c \u0633\u0631\u0639\u062a \u0648 \u062e\u0648\u0627\u0646\u0627\u06cc\u06cc \u0645\u062a\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f.<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u06f1\u06f0. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0639\u0645\u0644\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc <strong><a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> \u0632\u0645\u0627\u0646\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 <strong>\u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0648\u0627\u0642\u0639\u06cc<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0628\u0631 \u0627\u0633\u0627\u0633 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644.<\/li>\r\n<li><strong>\u0633\u0627\u062e\u062a \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f:<\/strong> \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0628\u0627\u0631\u0627\u062a \u0628\u0627 Impression \u0628\u0627\u0644\u0627 \u06a9\u0647 \u0647\u0646\u0648\u0632 \u0635\u0641\u062d\u0647\u200c\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0646\u062f\u0627\u0631\u0646\u062f.<\/li>\r\n<li><strong>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627:<\/strong> \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u062a\u063a\u06cc\u06cc\u0631 CTR \u06cc\u0627 \u0631\u062a\u0628\u0647 \u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062d\u062a\u0648\u0627.<\/li>\r\n<li><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062e\u0644\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u06a9\u0645\u200c\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0644\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f.<\/li>\r\n<\/ul>\r\n<p dir=\"rtl\" lang=\"fa\">Google Search Console \u06cc\u06a9 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u06a9\u0627\u0645\u0644 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0633\u0644\u0627\u0645\u062a\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0633\u0627\u06cc\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u0633\u062a. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0633\u062a\u0645\u0631 \u0627\u0632 \u0622\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0635\u0641\u062d\u0627\u062a \u062f\u0627\u0631\u0627\u06cc \u0645\u0634\u06a9\u0644 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f\u060c<\/li>\r\n<li>\u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f\u060c<\/li>\r\n<li>\u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/li>\r\n<\/ul>\r\n<p dir=\"rtl\" lang=\"fa\">\u0633\u0626\u0648\u06cc \u0645\u0648\u0641\u0642 \u06cc\u0639\u0646\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u060c \u0648<strong> <a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647 \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u0645\u062a\u062e\u0635\u0635 \u0633\u0626\u0648 \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u0631\u0648\u0632\u0627\u0646\u0647 \u0628\u0647 \u0622\u0646 \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u062f.<\/p>\r\n<p dir=\"rtl\" lang=\"fa\"><strong><a href=\"https:\/\/marketit.ir\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a><\/strong> (Google Search Console) \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0648 \u0631\u0627\u06cc\u06af\u0627\u0646\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0627\u0633\u062a. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 <strong>\u0636\u0631\u0648\u0631\u06cc<\/strong> \u0627\u0633\u062a\u060c \u0686\u0648\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0631\u0633\u0645\u06cc \u0627\u0632 \u062e\u0648\u062f \u06af\u0648\u06af\u0644 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0634\u062f\u0647 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u0645:<\/p>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83c\udf10 \u06f1. <strong>\u0634\u0646\u0627\u062e\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0646\u0645\u0627\u06cc\u0634 \u062f\u0642\u06cc\u0642 <strong>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong> \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\r\n<li>\u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u0632\u0627\u0646 <strong>\u06a9\u0644\u06cc\u06a9\u060c \u0646\u0645\u0627\u06cc\u0634 (Impression)\u060c CTR \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0645\u062a\u0648\u0633\u0637 (Average Position)<\/strong> \u0647\u0631 \u06a9\u0644\u0645\u0647.<\/li>\r\n<li>\u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0633\u0626\u0648 (\u0645\u062b\u0644\u0627\u064b \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0635\u0641\u062d\u0647\u0654 \u062f\u0648\u0645 \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0631\u062a\u0642\u0627 \u062f\u0647\u06cc\u062f).<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83d\udd0d \u06f2. <strong>\u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0635\u0641\u062d\u0627\u062a<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0645\u0634\u0627\u0647\u062f\u0647\u0654 \u062f\u0642\u06cc\u0642 \u0635\u0641\u062d\u0627\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633\u200c\u0634\u062f\u0647 \u0648 <strong>\u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u062e\u0637\u0627 \u06cc\u0627 \u0647\u0634\u062f\u0627\u0631 (Errors &amp; Warnings)<\/strong>.<\/li>\r\n<li>\u0627\u0645\u06a9\u0627\u0646 \u062f\u0631\u062e\u0648\u0627\u0633\u062a <strong>\u0627\u06cc\u0646\u062f\u06a9\u0633 \u062f\u0633\u062a\u06cc (Request Indexing)<\/strong> \u0628\u0631\u0627\u06cc \u0635\u0641\u062d\u0627\u062a \u062c\u062f\u06cc\u062f \u06cc\u0627 \u0628\u0647\u200c\u0631\u0648\u0632\u0634\u062f\u0647.<\/li>\r\n<li>\u0628\u0631\u0631\u0633\u06cc <strong>\u0641\u0627\u06cc\u0644 sitemap.xml<\/strong> \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u062f\u0631\u0633\u062a\u06cc \u0645\u0633\u06cc\u0631\u200c\u0647\u0627\u06cc \u06a9\u0631\u0627\u0644 (crawl path).<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\u2699\ufe0f \u06f3. <strong>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062e\u0637\u0627\u0647\u0627 \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062e\u0637\u0627\u0647\u0627\u06cc <strong>\u0633\u0631\u0648\u0631 (5xx)<\/strong> \u06cc\u0627 <strong>\u0635\u0641\u062d\u0627\u062a \u06f4\u06f0\u06f4 (Not Found)<\/strong>.<\/li>\r\n<li>\u0627\u0637\u0644\u0627\u0639 \u0627\u0632 <strong>\u0645\u0634\u06a9\u0644\u0627\u062a Core Web Vitals<\/strong> (\u0633\u0631\u0639\u062a \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc).<\/li>\r\n<li>\u0628\u0631\u0631\u0633\u06cc <strong>\u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc \u0628\u0648\u062f\u0646 \u0633\u0627\u06cc\u062a<\/strong> \u0648 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641.<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83d\udd17 \u06f4. <strong>\u062a\u062d\u0644\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0645\u0634\u0627\u0647\u062f\u0647\u0654 \u0641\u0647\u0631\u0633\u062a \u062f\u0642\u06cc\u0642 <strong>\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f<\/strong> (External Links).<\/li>\r\n<li>\u0628\u0631\u0631\u0633\u06cc <strong>\u0635\u0641\u062d\u0627\u062a \u062f\u0627\u062e\u0644\u06cc \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0632 \u0646\u0638\u0631 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc (Internal Links)<\/strong>.<\/li>\r\n<li>\u06a9\u0645\u06a9 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0633\u0627\u062e\u062a\u0627\u0631 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u0635\u0641\u062d\u0627\u062a.<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83d\udcac \u06f5. <strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0645\u0646\u06cc\u062a \u0648 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0645\u0634\u06a9\u0644\u0627\u062a<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a <strong>\u062d\u0645\u0644\u0627\u062a \u0647\u06a9 \u06cc\u0627 \u0628\u062f\u0627\u0641\u0632\u0627\u0631 (Security Issues)<\/strong>.<\/li>\r\n<li>\u0647\u0634\u062f\u0627\u0631 \u062f\u0631\u0628\u0627\u0631\u0647\u0654 <strong>\u067e\u0646\u0627\u0644\u062a\u06cc\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u06cc (Manual Actions)<\/strong> \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u0646\u062f.<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83d\udcc8 \u06f6. <strong>\u067e\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0631\u0641\u062a \u0633\u0626\u0648 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646<\/strong><\/h3>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0628\u0631\u0631\u0633\u06cc \u0631\u0648\u0646\u062f \u0631\u0634\u062f \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u0648 \u0646\u0645\u0627\u06cc\u0634\u200c\u0647\u0627 \u062f\u0631 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0645\u062e\u062a\u0644\u0641.<\/li>\r\n<li>\u0645\u0642\u0627\u06cc\u0633\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0635\u0641\u062d\u0627\u062a \u06cc\u0627 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0634 \u0648 \u067e\u0633 \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0626\u0648.<\/li>\r\n<li>\u0627\u0645\u06a9\u0627\u0646 <strong>\u0627\u062a\u0635\u0627\u0644 \u0628\u0647 Google Data Studio \u06cc\u0627 Google Analytics<\/strong> \u0628\u0631\u0627\u06cc \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631.<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<h3 dir=\"rtl\" lang=\"fa\">\ud83d\udca1 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/h3>\r\n<p dir=\"rtl\" lang=\"fa\">\u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c Google Search Console \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc:<\/p>\r\n<blockquote>\r\n<p dir=\"rtl\" lang=\"fa\"><strong>\u00ab\u062f\u06cc\u062f\u0646 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0646\u06af\u0627\u0647 \u06af\u0648\u06af\u0644\u00bb<\/strong><\/p>\r\n<\/blockquote>\r\n<p dir=\"rtl\" lang=\"fa\">\u0648 \u0628\u0627 \u0622\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f:<\/p>\r\n<ul dir=\"rtl\" lang=\"fa\">\r\n<li>\u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f\u060c<\/li>\r\n<li>\u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f\u060c<\/li>\r\n<li>\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648 \u0631\u0627 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 \u062f\u0631 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0628\u0647\u0631\u0647 \u0628\u06af\u06cc\u0631\u06cc\u0645\u061f \u0645\u0642\u062f\u0645\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0645\u0631\u0648\u0632\u060c \u0633\u0626\u0648 \u062f\u06cc\u06af\u0631 \u06cc\u06a9 \u06af\u0632\u06cc\u0646\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0636\u0631\u0648\u0631\u062a\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u0628\u0642\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 (Google Search Console) \u0627\u0632 \u0646\u0638\u0631 \u062f\u0642\u062a \u062f\u0627\u062f\u0647 \u0648 \u0627\u0639\u062a\u0628\u0627\u0631\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f\u060c 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